OnePlus' chief executive officer (CEO), Pete Lau, has been teasing this OEM's first TV ahead of its release later in September. It is now apparent that, even though this is a first attempt at this product category, the company has serious ambition for this device. They appear to include making it as competitive with existing premium products.
Accordingly, this smart TV will have a quantum-LED (QLED) panel. Lau asserts that this format will give it an "industry-leading wide color gamut". The range of colors in question is slated to be 113% of DCI-P3 and 120% of the NTSC standard. Furthermore, the CEO has stated that each OnePlus TV will be equipped with an in-house Gamma Color Magic chipset.
OnePlus is backing this in-house component to support Motion Estimate and Motion Compensation (MEMC), enhance resolution and prevent color-banding. It is not clear if this Gamma chipset fits into an earlier leak in which it was alleged that the upcoming TV will have an ARM core-based SoC. It is likely that the two, should they both be present, will be separate modules.
Lau has also announced that the device will support Dolby Vision on Twitter. He also posted an image of a remote control on this platform. This device closely resembles an Apple TV remote - except for its OnePlus- and Google Assistant-branded buttons, of course. The OnePlus TV has also been said to launch in 43- to 75- inch variants, and may launch alongside the 7T and 7T Pro.
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