Hisense launches C3 triple-laser projectors in the US with 300-inch images and a built-in gimbal

Hisense has started selling its C3 family of triple-laser projectors in the US, pricing the C3 Pro at $2,499.99, the C3 Ultra at $2,999.99 and the C3 Ultra Max at $3,999.99. All three models are available now through Hisense’s website, Amazon, and Best Buy. The company first announced the range last month after debuting it at IFA 2026, but it did not reveal prices then. 

Every C3 model projects 4K UHD images (3840 x 2160) using dedicated red, green, and blue lasers that reproduce up to 118% of the BT.2020 color space. Each pairs a seven-level adjustable iris with a contrast ratio of up to 5,000:1, uses anti-glare technology to reduce the effect of ambient light, and supports image sizes from 65 to 300 inches.

The projectors share an integrated gimbal for aiming the image, plus automatic keystone correction, autofocus, screen adaptation, and obstacle avoidance. All three support Dolby Vision and IMAX Enhanced and carry a Devialet-tuned 56W 2.1-channel sound system with a built-in subwoofer.

The C3 Pro is the entry model in the family, with up to 3,000 ANSI lumens of brightness and a 1.6x optical zoom. The C3 Ultra raises brightness to 4,000 ANSI lumens and keeps the 1.6x optical zoom. It moves to four dedicated laser imaging chips, which Hisense says deliver 5% greater efficiency.

The C3 Ultra Max tops the range at 5,000 ANSI lumens and uses the same four-chip laser design as the C3 Ultra. It adds a 2x optical zoom for more flexible placement and 1ms latency for gaming.