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Hisense is second biggest TV brand worldwide for three years running in 2024

Hisense declares itself No.2 in the TV market - again. (Image source: Hisense)
Hisense declares itself No.2 in the TV market - again. (Image source: Hisense)
Hisense now asserts that it accounted for nearly 15% of all TVs shipped anywhere in 2024, thereby remaining the industry's "Global No.2 brand" for the third consecutive year. The company attributes its success to being more of a household name as of late through its international sports sponsorships and also the demand for bigger and bigger TVs. On that note, it also claims that it was "No.1" in terms of screens measuring 100 inches or more in 2024.

Hisense has laid claim to the "unprecedented" achievement of being the world's second best-selling TV brands for 3 years running. Citing an AVC Revo report based on 2024 data, the OEM also asserts that it increased those shipments by 11.9% compared to those of 2023.

That growth apparently contributed to a 14.06% share of the global TV market. Accordingly, Hisense is now seeing the return on what it has invested in the sponsorship of sporting events such as UEFA's EURO 2024 championship, as well as that of the individual soccer club Paris St. Germain.

Hisense is also currently a sponsor of the Formula 1 team Infiniti Red Bull and of Australia's National Rugby League.

The OEM also accounts itself the world's "No.1 brand" for TVs in the 100 inch and over category for the 2nd year running; then again, more conventionally-sized models such as its 75-inch miniLED U9 are still readily available on Amazon

Hisense will face 2025 with "groundbreaking" new models such as the 116-inch TriChroma LED TV with "revolutionary" (and also miniLED-based) RGB Local Dimming" technology, not to mention the ultra-massive, 136-inch 120Hz microLED 136MX, as unveiled at CES at the start of the year.

To those wondering who the top spot is occupied by, the answer is Samsung.

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2025 01 > Hisense is second biggest TV brand worldwide for three years running in 2024
Deirdre O'Donnell, 2025-01-26 (Update: 2025-01-27)