Samsung readies new AI trademarks for probable Galaxy S24, Galaxy S24 Plus and Galaxy S24 Ultra releases

GalaxyClub has obtained new and previously unknown details about Samsung's direction for marketing upcoming smartphones. This time, the website has noticed new trademark applications made on behalf of Samsung for the terms 'AI Phone' and 'AI Smartphone', among other recent related filings. As the screenshots below show, these applications have been received by the European Union Intellectual Property (EUIPO) and United Kingdom Intellectual Property Office (UKIPO). However, we would expect equivalents to emerge at other patent offices soon, including the United States Patent and Trademark Office (USPTO).

As GalaxyClub notes, these applications have only been received so far and have not been approved by either agency. Thus, the EUIPO and UKIPO may not grant Samsung trademarks to either term, particularly given their generic nature. Nonetheless, they arrive a few weeks after Samsung announced other smartphone-related AI features for future Galaxy smartphones, underlining the company's embracement of 'AI' as a smartphone marketing term.

For example, less than a month has passed since Samsung announced ISOCELL Zoom Anyplace, a new camera sensor that uses Qualcomm's AI Engine for improved object tracking, Among other uses. Additionally, the company introduced Galaxy AI, new branding that will debut in devices from mid-January 2024. Ultimately, the timing of the trio appears geared for a forthcoming smartphone release in a few months, tallying with GalaxyClub's assertion that 'AI Phone' and 'AI Smartphone' will be used to market the Galaxy S24 series, including the recently spotted Galaxy S24 Ultra, which has been subsequently compared against its predecessor in more hands-on shots.

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