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Apple launch event on September 9: What products are expected alongside the iPhone 17 Pro

Apple will unveil the successors to the Apple Watch Ultra 2 and iPhone 16 Pro in a few days. (Image source: Apple)
Apple will unveil the successors to the Apple Watch Ultra 2 and iPhone 16 Pro in a few days. (Image source: Apple)
Apple is expected to unveil at least eight new products in just a few days. Bloomberg reveals some new details about the iPhone 17 series and the Apple Watch Series 11 in a preview, and summarizes what announcements to expect at Apple's biggest launch event of the year.

Apple's next launch event will take place on Tuesday, September 9Bloomberg has now published a preview of the new products to be expected, providing some new details about the next generation of iPhone and Apple Watch. First and foremost, Apple will introduce the iPhone 17 and the 5.5-millimeter-thin iPhone 17 Air, both of which are expected to feature an Apple A19 ARM chip and a 120 Hz ProMotion display – a significant upgrade from the 60 Hz display of the iPhone 16.

In addition to the revised design with a much larger camera module and the more powerful Apple A19 Pro with a stronger cooling system, the iPhone 17 Pro and iPhone 17 Pro Max are also expected to receive camera upgrades. Bloomberg specifically mentions a new 48 MP telephoto camera and a camera with a variable aperture, although this will likely be reserved for the main camera. The iPhone 17 Pro is expected to receive the biggest selfie camera upgrade yet; previous rumors have suggested a 24 MP sensor. Video quality and battery life are also expected to be significantly improved.
 

The iPhone 17 Pro is expected to feature an aluminum chassis with a significantly larger camera module. (Image source: @MajinBuOfficial)
The iPhone 17 Pro is expected to feature an aluminum chassis with a significantly larger camera module. (Image source: @MajinBuOfficial)


Apple is expected to introduce a range of new accessories for the iPhone 17, including TechWove protective cases, a bumper for the iPhone 17 Air, and a crossbody strap. The iPhone 17 Air will come in light blue, while the iPhone 17 Pro will be offered in orange and dark blue. All models except the cheapest iPhone 17 will receive 12 GB of RAM and at least 256 GB of storage, although some models are expected to have higher prices.

Apple Watch Ultra 3 reportedly getting satellite connectivity

In addition to the iPhone 17 series, Apple is also expected to launch a range of new Apple Watches, including the affordable Apple Watch SE with a slightly larger display and faster processor. The Apple Watch Ultra 3 and Apple Watch Series 11 are not expected to receive a new processor, but according to Bloomberg, customers can expect a 5G option and satellite connectivity on the Ultra model, as well as a slightly brighter display and new case colors for the Apple Watch Series 11. It is conceivable that the next-generation Apple Watch will be able to detect high blood pressure. Lastly, Apple is expected to announce the AirPods Pro 3 at this event, which is said to feature a significantly smaller charging case and heart rate and skin temperature sensors. 
 

The design of the Apple Watch Ultra 3 and Apple Watch Series 11 reportedly remains largely unchanged. (Image source: Apple)
The design of the Apple Watch Ultra 3 and Apple Watch Series 11 reportedly remains largely unchanged. (Image source: Apple)

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2025 09 > Apple launch event on September 9: What products are expected alongside the iPhone 17 Pro
Hannes Brecher, 2025-09- 5 (Update: 2025-09- 5)