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iOS 18 thought to debut with generative AI, but not from Apple

The iPhone 16 might debut as an inaugural iOS 18 device. (Source: @MajinBuOffical)
The iPhone 16 might debut as an inaugural iOS 18 device. (Source: @MajinBuOffical)
iOS 18 is tipped to launch as the first ever 'AI-centric' UI for iPhones - however, the new features in question may not come direct from Apple. The Cupertino giant is reportedly in talks with more established companies such as Google and OpenAI to integrate one or more of their models into its OS instead. The potential advantages of such a move are thought to outweigh the possible downsides for the tech behemoth.

Predictions of iOS 18 as the UI to bring generative AI to the iPhone at WWDC 2024 have gone hand-in-hand with expectations that its new features would be based on the machine learning, MGIE and LLM research reportedly underway at Apple headquarters.

However, it now seems those assumptions will be subverted by a reality in which Apple AI will not in fact be 100% Apple - to start off with, at least. The typically cross-platform proprietary tech behemoth is reportedly in talks with Anthropic, OpenAI and Google to provide whatever inaugural AI services are to be baked into iOS 18, with the latter as the front-runner thus far.

Accordingly, any kind of first-gen 'AI Siri' would in fact be based on Gemini, according to this new report. The potentially counter-intuitive decision on Apple's part could have its upsides for the company, not the least in terms of all the money that might be made on licenses for generative AI-based search; in addition, why invest in all that cloud infrastructure and services when it could be provided by a third party?

In addition, should users find their iPhones less secure or private once they are AI-powered, Apple can just shift the blame onto their partner in those services. On the other hand, those same users just might balk en masse if that same AI is not as on-device as they might expect.

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2024 03 > iOS 18 thought to debut with generative AI, but not from Apple
Deirdre O'Donnell, 2024-03-24 (Update: 2024-03-25)