Up to 67% more expensive: Here's how much MacBooks, iPads and Apple TV cost after Apple's major price hike
Apple had already announced a few days ago that the company would be raising prices due to the DRAM crisis. Now the first wave of these price increases has arrived. The iPhone and the Apple Watch have been spared for now, but not the Mac, the iPad, and the Apple TV. As we have already reported, the MacBook Neo ($589 on Amazon) with 8 GB of RAM and a 256 GB SSD now costs $699, while the version with Touch ID and a 512 GB SSD costs as much as $799.
While the MacBook Neo is getting $100 more expensive, Apple is raising the price of the MacBook Air by $200, with prices now starting at $1,299 and $1,499, respectively, depending on screen size. The 14-inch MacBook Pro is $300 more expensive and now costs at least $1,999, while the price of the 16-inch MacBook Pro has risen by as much as $400 to 2,999. RAM and SSD upgrades also cost more now. These upgrades add up quickly – a 14-inch MacBook Pro with an Apple M5 Pro, 48 GB of RAM, and a 2 TB SSD now costs $3,799, for example. Here’s a comparison of Mac prices:
| MacBooks | Price as of June 24 | Price as of June 25 |
|---|---|---|
| MacBook Neo (256 GB) | $599 | $699 |
| MacBook Neo (512 GB) | $699 | $799 |
| MacBook Air 13" | $1,099 | $1,299 |
| MacBook Air 15" | $1,299 | $1,499 |
| MacBook Pro 14" | $1,699 | $1,999 |
| MacBook Pro 16" | $2,599 | $2,999 |
| Mac mini M4 Pro | $1,399 | $1,599 |
| Mac Studio M3 Ultra | $3,999 | $5,299 |
| iMac (16 GB |, 256 GB) | $1,299 | $1,499 |
The iPad Air is going up by $150, and the iPad Pro by as much as $200. The 13-inch iPad Pro with 2 TB of storage will cost $2,599 after the price increase. Apple is now listing these prices for the 128 GB iPad Air and the 256 GB iPad Pro:
| iPad | Price as of June 24 | Price as of June 25 |
|---|---|---|
| iPad Air 11" | $599 | $749 |
| iPad Air 13" | $749 | $949 |
| iPad Pro 11" | $999 | $1,199 |
| iPad Pro 13" | $1,299 | $1,499 |
The price increase is particularly noticeable for lower-priced products. The price of the Apple TV 4K with 128 GB of storage is rising from $149 to $249, an increase of $100 or 67 percent.
| Apple TV | Price as of June 24 | Price on June 25 |
|---|---|---|
| Apple 4K TV 64 GB | $129 | $199 |
| Apple 4K TV 128 GB | $149 | $249 |
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