Apple raises iPhone prices in Japan by up to 11%

iPhone 17 and iPhone 17e

Apple has raised iPhone prices in Japan by 8% to 11% across several models, likely in response to the yen’s sharp depreciation. The move follows recent Mac and iPad price increases but is not expected to extend to other markets unless Apple announces broader changes.

Bùi Giang, Published 07/18/2026

Apple has increased iPhone prices in Japan across several models, with hikes ranging from 8% to 11%. The changes affect the iPhone 17 lineup, iPhone Air, iPhone 17e, and iPhone 16, according to current pricing on Apple's Japan storefront. Here are the new prices for the affected models:

Model	Increased by	Storage	Old price	New price	Increase	Converted price (USD)
iPhone 17 Pro Max	10%	256GB	¥194800	¥214800	¥20000	1332$
iPhone 17 Pro	8%	256GB	¥179800	¥194800	¥15000	1199$
iPhone Air	11%	256GB	¥159800	¥177800	¥18000	1094$
iPhone 17e	8%	256GB	¥99800	¥107800	¥8000	663$
iPhone 17	10%	256GB	¥129800	¥142800	¥13000	879$
iPhone 16	9%	128GB	¥114800	¥124800	¥10000	768$
iPhone 16 Plus	12%	128GB	¥129,800	¥144,800	¥15,000	$891

While Apple has not commented on the reason for the increase, the yen has recently traded at its weakest level in 40 years. A weaker yen lowers the dollar value of Apple's sales in Japan, which likely prompted the adjustment to bring local pricing more closely in line with pricing in other markets.

The move follows a broader round of Apple price increases last month affecting Macs and iPads, attributed to rising component costs. iPhone pricing was left unchanged in that round, making this the first iPhone-specific adjustment.

Because the increase in Japan appears tied to currency movements rather than input costs, it is unlikely to be mirrored in other regions unless Apple signals otherwise. Apple's fiscal Q3 earnings call on July 30 may offer more details on pricing plans going forward.