Unreleased Philips Hue smart floor lamp appears in new image

The Philips Hue floor lamp has a ring at the top, which looks to have separate front and rear-facing lighting controls. In the picture, the front of the ring has colored lighting, while a warm white light is shining from the back onto the wall behind. The device looks to be manually operated via a footpress switch, with remote controls presumably provided via the Philips Hue app. This description matches a product named the White Ambiance Semeru Floor Lamp, first seen in 2019. However, this smart floor lamp did not go on sale then, with no explanation from the brand.

A report from Homekit News suggested the model had a dimmable LED light for up to 350 lumens brightness, expected to last up to 25,000 hours. The white color temperature settings ranged from warmer tones at 2,200K to cooler, daylight-mimicking light at 6,500K. It remains to be seen whether the Philips Hue White Ambiance Semeru Floor Lamp or a similar product will finally go on sale this year. Or perhaps the image was simply used by mistake. 

Buy the Philips Hue Gradient Signe Floor Lamp at Amazon