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Nokia Mobile brand phase-out yields sneak peek at new HMD-branded devices

The Nokia Mobile re-brand begins. (Source: HMD)
The Nokia Mobile re-brand begins. (Source: HMD)
HMD has indicated that it will sell the personal electronics it makes under its own name rather than that of its best-known Nokia brand going forward. That includes its audio peripherals and tablets and well as its phones - smart or otherwise - all to be marketed under a new "Human Mobile Devices" tag-line in the near future. On that note, the OEM has hinted that its upcoming Nokia 3310 successor will have as much 5G as its next Android handsets.

HMD had earlier assured consumers that it would still be making direct successors to devices such as the XR21 (currently still $499.99 on Amazon) in the future - however, the fact that the webpage now re-directs to an landing page (that features apparent teasers for its rumored inaugural smartphone as model-ridden hero images) might cast doubt on that commitment.

The company has also now re-introduced itself to the world with a name that stands for "Human Mobile Devices", a theme apparently to be applied to every piece of hardware it releases going forward. They might include devices heretofore known as Nokia T-series slates, as well as the brand's Earbuds.

HMD has also alluded to ongoing support for the typical Nokia feature-phone offerings, with hints at a new generation of "all-time classics" such as the 3310 with even more up-to-date attributes such as 5G...albeit perhaps not with the same design. In fact, they might become "new-stalgic dumbphones" with standard touchscreens instead.

On the other hand, HMD notes that it is still "makers of Nokia phones" and that, as such, potential customers looking for a new "robust, dependable" smartphone rated to last years and be more user-repairable will have come to the "right place".


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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2024 02 > Nokia Mobile brand phase-out yields sneak peek at new HMD-branded devices
Deirdre O'Donnell, 2024-02- 2 (Update: 2024-02- 2)