New Nintendo lawsuit targets Switch 2 accessory maker Genki for trademark violations

Nintendo has vehemently pursued individuals or companies for trademark infringements. A new Nintendo lawsuit comes after Switch 2 accessory manufacturer displayed products at CES 2025. As is often the case, the legal filing took many months to surface. A California court received a complaint on May 2nd, accusing Genki of trademark violations and false advertising.

At the January event, Genki gained attention after claiming to have access to Switch 2 specs. The company used this information to create 3D-printed mockups. Genki designed compatible accessories to be ready for the Switch 2 release date. Further frustrating Nintendo, the manufacturer gave interviews to journalists. Genki also bragged about products on social media. On April 1st, the company even gave a presentation modeled after a Nintendo Direct.

Nintendo kept close tabs on Genki's activities during CES 2025. The company released a statement clarifying that the Switch 2 accessories were unofficial. It denied providing Genki with Switch 2 specs, questioning how the information was obtained. Genki later admitted that its designs resulted from rumors. Many of these leaks predicted the handheld's dimensions. A Nintendo lawsuit seemed likely after attorneys visited the controversial booth.

The defendant in the Nintendo lawsuit may struggle to justify using the console maker's name and logo in advertisements. The court filing suggests that incompatible products could have harmed Nintendo's reputation. For restitution, the Switch 2 manufacturer wants Genki to cease marketing and sales related to the console. Genki would also have to destroy accessories with trademarked logos and face penalties for any profits.

Manufacturers with early access to consoles can gain a valuable advantage. After Nintendo raised the price of Switch 2 accessories, third-party alternatives are even more desirable.