Alienware opening a new flagship store in China this weekend
When it comes to computer gaming, China is a huge market with an incredible amount of room for growth, as revealed by Dell's impressive network of specialty retail outlets. The first Alienware retail store was opened at the end of July 2009 in the US, and then the company silently expanded into more markets. By 2015, Dell's Alienware had no less than 100 such locations up and running in China. Now, it looks like a new one is ready to receive its first customers.
Unfortunately, the location remains a mystery for now and there is no press release to talk about. However, one of Frank Azor's latest tweets makes it clear: "Omw to China this weekend for the grand opening of our newest @Alienware flagship store. Look for pictures and details early next week, it's going to be awesome."
Alienware's flagship retail stores usually include a multi-screen racing zone, a 5vs5 gaming zone, a living room gaming solutions area, a 4K curved widescreen experience zone, and more. Obviously, all these zones use Alienware gear such as Alienware 13/15/17 gaming notebooks, Alienware monitors, or high-end gaming desktop PCs.
If you happen to be in China and could give us some inside information about the new Alienware flagship store before the company's co-founder gets back with the details next week as promised, please do so in the comments area below. Otherwise, just feel free to share with us your thoughts on Alienware's retail stores if you visited one, or simply tell us what would you like to find in the Alienware brick-and-mortar location of your dreams.
Frank Azor (on Twitter)