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Alienware opening a new flagship store in China this weekend

Alienware flagship store in Chengdu, China (Source: Retail Design Blog)
Alienware flagship store in Chengdu, China (Source: Retail Design Blog)
Back in 2009, Alienware opened up the gates of its first retail store in the US. In the meantime, the brand's network of brick-and-mortar locations expanded all over the world and even got to China. Now, the time has come for a new Alienware flagship store and Frank Azor is flying there for the grand opening.

When it comes to computer gaming, China is a huge market with an incredible amount of room for growth, as revealed by Dell's impressive network of specialty retail outlets. The first Alienware retail store was opened at the end of July 2009 in the US, and then the company silently expanded into more markets. By 2015, Dell's Alienware had no less than 100 such locations up and running in China. Now, it looks like a new one is ready to receive its first customers.

Unfortunately, the location remains a mystery for now and there is no press release to talk about. However, one of Frank Azor's latest tweets makes it clear: "Omw to China this weekend for the grand opening of our newest @Alienware flagship store. Look for pictures and details early next week, it's going to be awesome."

Alienware's flagship retail stores usually include a multi-screen racing zone, a 5vs5 gaming zone, a living room gaming solutions area, a 4K curved widescreen experience zone, and more. Obviously, all these zones use Alienware gear such as Alienware 13/15/17 gaming notebooks, Alienware monitors, or high-end gaming desktop PCs.

If you happen to be in China and could give us some inside information about the new Alienware flagship store before the company's co-founder gets back with the details next week as promised, please do so in the comments area below. Otherwise, just feel free to share with us your thoughts on Alienware's retail stores if you visited one, or simply tell us what would you like to find in the Alienware brick-and-mortar location of your dreams.

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Source(s)

Frank Azor (on Twitter)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 09 > Alienware opening a new flagship store in China this weekend
Codrut Nistor, 2018-09-22 (Update: 2018-09-23)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.