Notebookcheck

Alienware will be the official eSports sponsor for ESL One Cologne 2018

Alienware will be the official eSports sponsor for ESL One Cologne 2018 (Source: ESL One)
Alienware will be the official eSports sponsor for ESL One Cologne 2018 (Source: ESL One)
Dell wants to be a key player in the growing eSports scene by supplying professional players with PCs and monitors, giving away prizes to audience members, and running competitions and drawings involving social media.

As one of the largest professional gaming tournaments for Counter-Strike: Global Offensive, ESL One Cologne 2018 will be kicking off this weekend in Germany for teams to compete in a prize pool worth $300,000. The widely-publicized event makes it a perfect opportunity for OEMs to step in and get their names out as sponsors and partners.

Alienware will be taking the mantle this year as the main sponsor of the tournament. The company will be providing Alienware-branded PCs and 25-inch monitors for all professional players as well laptops for both analysts and casters behind the desk. There will also be a public showfloor populated by the latest Alienware devices and accessories for passersby to check out firsthand.

To further engage with audience members and social media, Alienware will be running drawings and handing out prizes while televising the festivities on Alienware.TV. Fans will have the opportunity to meet with members from Team Liquid and even potentially play matches against them by tweeting selfies with the hashtag #AWESLYOUVSPRO.

Dell and Alienware have been doubling down on the gaming world this year with a new range gaming laptops (G3, G5, and G7) and by building deeper partnerships to cater to the professional crowd.

Source(s)

static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 07 > Alienware will be the official eSports sponsor for ESL One Cologne 2018
Allen Ngo, 2018-07- 7 (Update: 2018-07- 7)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.