E3 is kicking off this week and Dell is showing its support with an Alienware booth dedicated to laptops, desktops, accessories, and eSports announcements.
One particular announcement involves a partnership with both Team Liquid and Tobii to create an online course for serious PC gamers. Called Alienware Academy, Dell is promising "data-driven lessons and challenges" on popular competitive games to introduce students to the world of competitive gaming. Its first course, for example, encompasses over 10 lessons in CS:GO with custom maps and objectives to test mechanical skill and strategies.
As for Tobii, the online platform will utilize its eye-tracking technology to record gamer habits and provide potentially useful data on how to improve. The eye-tracking hardware has already been integrated onto some notebooks including the Alienware 17, Acer Predator, and MSI GT72S.
Alienware Academy is definitely an experimental concept for Dell to push its Alienware PCs into the eSports world. If more professional gamers can associate Alienware with serious gaming, then this can be a boon to the image of the brand for consumers.
The free online program will begin accepting applications for closed beta this month with lessons starting in July.
Source(s)
Dell