Toshiba TV M550K is backed to deliver content in bright, richly-colored and sharp 4K

In a fast-growing industry, Toshiba is now just one of an ever-populating crowd of OEMs one might think of when looking for their new 4K flatscreen. Nevertheless, its TV division asserts that it has achieved a "growth of global sales volume" of 196% year-on-year (YoY) with its M550 series of Fire TVs. Now, the company aims to build on this success with a new K variant for this line.

The M550K has a 4K resolution, and is, thus, rated to "deliver professional-grade ultra-high-definition pictures for a flawless viewing experience". To this end, it features in-house Wide Color Gamut tech for "deeper, sharper, and lusher" images compared to "any conventional LED television on the market".

On that note, Toshiba neglects to specify the back-light type on which the M550K is based, although it is, like the rest of its series, also most likely LED. To that end, the OEM has developed a "4K Brilliance Restoration" engine for the TV that breaks the content down frame by frame to make sure of outputting "ultra HD brightness" in real time.

The M550K also has an on-board, in-house audio solution rated to upscale the bass in order to get the best out of every given soundtrack and "turn home into a theater of boundless immersive captivation". Toshiba has launched the M550K 4K TV today (October 9, 2022), but has yet to say when and where it will be sold, or for how much.