TCL is a company that has decided to build on its success in the smart TV market, particularly those with larger screens and newer panel types, as part of its 2022 strategy. Now, it claims that this strategy is working out for it, despite the fact that shipments in the TV industry worldwide dropped by 4.3% year-on-year (YoY) to under 50 million units in 1H2022.
Regardless, TCL asserted that it has "bucked this trend" with revenues amounting to "HK$33,679 million", or ~US4.291 billion, accrued during those 6 months, about 40% of which came from its global smart TV business. The OEM also increased sales of its larger (65 inches or more) models by 13% YoY, while its mini-LED and high-refresh-rate screens proved winners during China's major 618 summer sales event.
That sounds impressive, although less so when compared to the same for the whole of 2021. Then again, TCL was also able to post gross profits of ~HK$5.8 billion (~US737 million), or 3.9% more YoY thanks to the company's generally improved product range - not to mention component prices that actually fell in 1H2022.
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