Sony's new series of projectors is headlined by a 4K SXRD laser model

Sony touts its newly-launched projectors as suitable for either at-home cinema experiences or corporate presentations. This line has models that are of the lamp or laser variety, although the most premium among them has this OEM's proprietary SXRD technology in addition to the latter.

This development, also known as Silicon X-tal Reflective Display, is a variation of liquid-crystal-on-silicon (LCoS) that enabled micro-displays to upgrade to 4K. This is due to the enhanced density of pixels, as each one measured only 8 microns on the technology's initial launch.

Sony leverages this potential depth of detail further in the new VPL-GTZ380 with the X1 Ultimate processing platform for projectors. This flagship unit is also equipped with laser diodes for 2 different wavelengths of blue light as well as 1 red-light diode, which act on its new 0.74-inch micro-display panel to emit native 4K images that cover 100% of the DCI-P3 gamut with an up to 10,000-lumen brightness.

The Sony VPL-VW715ES and VPL-VW915ES, on the other hand, are new lamp- and laser-based projectors respectively. They feature the non-Ultimate variant of the X1 for this form-factor, which is still rated to analyze the content to be displayed for dynamic HDR enhancement, detail and texture enhancement and the upscaling of 2K or FHD to 4K.

These two new options in extreme high-end projection are available from now on sites such as Amazon. They go for recommended prices of US$7,998 for the VPL-VW715ES, or $18,998 for the VPL-VW915ES. The VPL-GTZ380 will not be released until the winter of 2020, however, at which point its cost will also be revealed.