CES 2023 | Roku presents cheap Smart TVs and OLED Reference Design

Roku has entered the Smart TV market, rather than selling streaming devices or licensing its TV OS, Roku OS, to Hisense, Philips, Sharp or TCL. Seemingly, the company's move into Smart TVs is an expansion of its market offering, rather than repositioning the company as a whole. However, Roku provided few details about its Smart TVs yet.

For example, it is unknown what technology on which any of the TVs rely. Instead, Roku has confirmed that smaller Roku Select models will run at 1080p, with larger Roku Plus models offering native 4K. While Roku will sell a wireless soundbar separately, all models will come with a remote control capable of delivering commands and a 'Find my Remote' feature in case you lose it. Contrary to the image below, Roku plans to offer six screen sizes, starting with a 24-inch model.

For now, Roku plans to launch its TVs this spring in the US, with prices starting at US$119 for the 24-inch model. Larger models will be comparatively cheap too, with Roku reporting a US$999 MSRP for the 75-inch edition. Meanwhile, Roku has created a reference design for an OLED Smart TV. Roku has no plans to sell the TV itself but will allow partner companies to distribute it TV under their brand names. Unfortunately, technical data for this model either is thin on the ground for the time being too. Presumably, it too will be one of the cheaper OLED TVs on the market as well, whenever it arrives.

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