New TCL A400 4K Art TV on the way to Europe

The TCL A400 Pro NXTVISION TV is officially on the way to Europe. This model, which competes with the likes of Samsung’s The Frame (43-inch LS03F curr. $797.99 at Amazon), launched in China in late 2025.

TCL’s A400 Pro is listed on the brand’s global website in five sizes: 55”, 65”, 75”, 85” and 98”. Each version has a slim frame with a light walnut woodgrain finish. When you are not using the TV, it can display your choice of artwork, and an integrated ambient light sensor brings automatic brightness adjustments to help the TV blend in with the room.

This 4K QD-Mini LED TV uses an HVA panel and has a matte finish, helping to add to the artwork disguise. The model's native 144Hz refresh rate can be artificially boosted to 288Hz. Plus, it is said to cover 93% of the DCI-P3 color space, with up to 400 nits typical brightness, and support for Dolby Vision IQ, HDR10+ and HLG.

The A400 Pro has gaming tools like Game Master and AMD FreeSync Premium Pro. It uses Google TV, bringing a wide range of streaming apps, support for Google Assistant and Miracast. Connectivity options include Wi-Fi 5, Bluetooth 5.4 and a range of ports including HDMI 2.1 (eARC). There is also a 2.0 channel Onkyo Hi-Fi System, compatible with Dolby Atmos

TCL has confirmed the UK pricing of the A400 Pro NXTVISION TV. In this market, there will be a smaller 43” model, priced at £599. Three larger sizes, 55”, 65” and 75” models, will retail for £899, £1,099 and £1,399, respectively. When these TVs will be released in the UK is unclear. Whether or when they could reach other European countries or the US also remains to be seen.