ASUS ROG Ally discounted days after Lenovo Legion Go launch amid new updates rollout

The ROG Ally has had a busy week of sorts, despite launching almost six months ago. Not only has ASUS pushed a new round of updates for its sole gaming handheld, but it has also discounted the device in a few regions. As far as we can tell, the ROG Ally is currently cheaper in Europe and the US, but not in other markets like the UK.

For now, only Best Buy has reduced the gaming handheld in the US, where it is now available for US$619.99, a US$80 reduction on its MSRP. Seemingly, this discount will be active during the retailer's Black Friday promotional period; please see Best Buy's website for full terms. Either way, it is possible to purchase the ROG Ally with a Ryzen Z1 Extreme for US$20 more than its Ryzen Z1 counterpart.

By contrast, it appears that ASUS has dropped the ROG Ally's MSRP in Europe. Specifically, both APU variants are now selling at €100 markdowns for €599 and €699, respectively. While ASUS has not explained the adjustment, it has appeared within days of the Lenovo Legion Go's official launch. For reference, ASUS' recent update roundup is as follows:

BIOS 331 on 10/24 through MyASUS

• Enhancement: Optimized overall system stability.

iGPU driver v31.0.22017.3004 on 10/27/23 through MyASUS

• New feature: Added support for AMD HYPR-RX. Read more about HYPR-RX here.
• Enhancement: Added support for 1600x900 screen resolution.
• Bugfix: Fixed a bug that prevented EA SPORTS FC™ 24 from launching.
• Bugfix: Fixed a bug that prevented Resident Evil Village from launching. 
• Bugfix: Fixed a bug that prevented the Ally from recognizing 8K 60Hz external monitors.

MCU 315 on 10/30/23 through Armoury Crate SE

• Bugfix: Fixed a rare bug where Ally controls would randomly switch from gamepad mode to desktop mode under certain conditions.

Aura Plugin 1.3.15.1 on 10/30/23 through Armoury Crate SE

• Enhancement: Aligned RGB brightness adjustment to work with the new code from MCU 315.

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