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Xiaomi vs Realme: Shots fired as Redmi executive accuses Realme of being copycats

Realme has been accused of copying Xiaomi with some of its ideas. (Image source: Xiaomi/Realme - edited)
Realme has been accused of copying Xiaomi with some of its ideas. (Image source: Xiaomi/Realme - edited)
A Redmi executive has accused Realme of being copycats after the latter company supposedly and blatantly copied some of Xiaomi’s recent initiatives. Ironically, Xiaomi has frequently been accused of copying Apple, especially in terms of actual product design. Realme and Xiaomi/Redmi are fierce competitors in many markets.
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Realme may not have the same global clout as either Xiaomi or Redmi yet but there is no denying the former OPPO sub-brand is growing at a rapid pace. Xiaomi is still enjoying unprecedented popularity in numerous spheres, but Realme is the company that took just 37 months to sell 100 million phones. In 2020, Realme enjoyed 65% growth in smartphone shipments and there is no sign of that slowing down. Clearly the heat from this growth is being felt by Xiaomi, as a Redmi executive has called out Realme for being copycats.

Unsurprisingly, the Xiaomi (Redmi) vs. Realme battle is often fought over the vital Indian market, although both brands have been making serious inroads in the lucrative European market too. Redmi India’s brand director, Sneha Tainwala, seems to have got a bit fed up of with Realme’s strategy, which on the surface looks like simply copying whatever Xiaomi does. First it’s “copy” Xiaomi’s entrepreneurship program swiftly followed by apparently aping the Mi Fan Festival with the Realme Fan Festival. Tainwala has even asked Realme CEO Madhav Sheth how much he will copy, and including a laughing emoji in her post doesn’t hide the fact that these are shots fired.

Realme has done well by at least emulating Xiaomi, and specifically Redmi, with both its product lineup and pricing strategy. Realme already offers smartphones, smart TVs, activity trackers, and smartwatches, and there is a new Realme Book Slim laptop and Realme Pad coming to the market to rival anything Xiaomi or Redmi can come up with. Additionally, for many it will seem a bit rich for anyone from Xiaomi to accuse another company of being copycats, regardless of whether it concerns a physical product or intangible initiative, considering how often Mi products look like clones of Apple's hardware. There will likely be a few wry smiles over at Apple Park in Cupertino upon hearing this news.

Buy the Xiaomi Redmi 9 or Realme 8 Pro on Amazon

Mi Fan Festival. (Image source: Xiaomi)
Mi Fan Festival. (Image source: Xiaomi)
Realme Fan Festival (Image source: Realme)
Realme Fan Festival (Image source: Realme)

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Daniel R Deakin
Daniel R Deakin - Managing Editor News - 2496 articles published on Notebookcheck since 2012
My interest in technology began after I was presented with an Atari 800XL home computer in the mid-1980s. I especially enjoy writing about technological advances, compelling rumors, and intriguing tech-related leaks. I have a degree in International Relations and Strategic Studies and count my family, reading, writing, and travel as the main passions of my life. I have been with Notebookcheck since 2012.
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Daniel R Deakin, 2021-08-20 (Update: 2021-08-20)