Xiaomi's new OLED TV is transparent and costs a numbing US$7,200
Alongside the Mi 10 Ultra and Redmi K30 Ultra, Xiaomi also debuted another high-profile gadget in the form of a transparent television. The Mi TV Lux OLED Transparent Edition is Xiaomi's second-ever OLED TV after the 65-inch Mi TV Master Series, and somehow manages to be even more ambitious.
The new Mi TV Lux is, well, see-through. It's marketed as having no bezels and is intended to look like a simple slab of glass when turned off, but offering the illusion of floating images when turned on.
Of course, Xiaomi isn't the first to launch a TV like this. Samsung demoed similar technology years ago, and Panasonic actually presented an identical TV at IFA just last year. In fact, LG is currently selling something just like this—the 55EW5TF-A. Interestingly, like the 55EW5TF-A, the Mi TV Lux is also 55 inches. Both also have 120 Hz refresh rates.
While the 55EW5TF-A costs a whopping US$21,000, Xiaomi has always been about providing value for your money, so the Mi TV Lux costs just CNY 49,999. That's about US$7,200, which makes it a bargain compared to the alternatives.
We're no sure who exactly this TV is for. It doesn't seem to do anything particularly interesting. Apart from looking cool, that is. In any case, if you want one, you'll probably have to get it from China. It doesn't appear to be to slated for an international launch.
Notable specifications include:
- 120 Hz display
- MEMC technology
- 55″ transparent OLED panel
- 150000:1 static contrast ratio
- Infinite dynamic contrast ratio
- DCI-P3 93% color spectrum support
- 10-bit panel
- 1.07 billion color combinations
- MediaTek 9650 custom-made TV chip
- Dolby Atmos®️ support
The real shot of the Xiaomi transparent TV, the 55-inch 120Hz OLED transparent screen supplied by LG, is suitable for my 1800 square meter living room.— Digital Chat Station (@StationChat) August 11, 2020