Sony downplays use of generative AI in PlayStation games, focusing on LLMs in support roles

The gaming industry continues to debate the influence that generative AI should have on the creative process. Sony has clarified how these tools assist in game development. The company aims to make the process more efficient, but not at the expense of human programmers and artists.

GameSpot noticed Sony’s updated statements about AI technology in a new corporate report. Its Enterprise LLM is now widely utilized throughout the company. In the past two years, more than 50,000 employees working in 210 teams have begun depending on the internal large language model.

Many of these workers focus on entertainment and gaming projects. Research and writing applications enhance workflows, but gamers also see benefits. Examples include improving the quality of older movies on the PS5 and the PS5 Pro's PSSR upscaling in PlayStation games.

Sony has safeguards in place to prevent AI tools from stealing images, music, or art. Nevertheless, skeptics still have reason for concern. In March 2025, a video featuring Aloy from Horizon Forbidden West surfaced. The character spoke using an AI-generated voice, changing facial expressions as she interacted with players.

Even though the controversial clip was quickly removed, it helped fuel protests from voice actors. Game development could also increasingly rely less on humans to bring in-game characters to life.

Sony's rivals are also AI-focused

Microsoft has a significant stake in the technology, which may have contributed to the closure of Xbox Studios. Project Muse employs generative AI to create gameplay sequences and visuals. Facing criticism, Microsoft explained that human involvement remains necessary to create games.

To this point, there is no evidence that Sony has downsized its studios due to AI. Even so, as PlayStation games become more expensive to produce, developers are anxious about diminished roles.