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Samsung secures a new OLED-selling trademark for the European market

An example of a Samsung OLED TV. (Source: Samsung)
An example of a Samsung OLED TV. (Source: Samsung)
The phrase "OLED Provided by Samsung" has been submitted as a trademark by the OEM in question with the European Union's Intellectual Property Office (EUIPO). It has led to speculation that this move is part of the company's run-up to CES 2021. It may also simply serve to underpin its position in the relevant market.

Many people might be inclined to think Samsung when the term "OLED" (or organic LED) comes up in nearly any context. However, it seems this company is not taking any chances through a recent trademarking application to the EUIPO. It might effectively combine a logo, pitch and brand-reinforcement in one to its target audience.

More specifically, it consists of the words "OLED Provided by Samsung" accompanied by the multi-colored stylized square that has come to be typically associated with this display material. The application, filed by the OEM on December 10, 2020, falls into EUIPO's Nice category 9, which covers pretty much everything from display panels and products for smartphones, TVs, digital signage, PCs and wearables.

Given its timing, the new trademark might come into play when Samsung brings its (virtual) presence to CES 2021. Currently, it is thought to have new OLED monitors from 33 to 35 inches in size to debut at this all-digital expo. However, the "provided by Samsung" tag also gives the overall impression of the company pushing its role as a supplier of the panels in question to other businesses in related industries.

Samsung's new trademarking application. (Source: EUIPO via LetsGoDigital)
Samsung's new trademarking application. (Source: EUIPO via LetsGoDigital)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 12 > Samsung secures a new OLED-selling trademark for the European market
Deirdre O'Donnell, 2020-12-12 (Update: 2020-12-13)