The CTA announces CES 2021, and that it will be 100% virtual
The CTA has revealed its plans to make its next flagship event completely digital. This involves the conversion of CES 2021 into a virtual format, rather than a physical one that may draw countless real-life attendees per day.
The association's CEO, Gary Shapiro, has noted that "it's just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person". In lieu of this normal service, CES 2021 will consist of "completely digital" keynotes and conferences, product showcases and show floors in general.
Similarly, attendees will have live access to meetings, discussions or other interactions with exhibitors that interest them within this new platform. The CTA asserts that there are several advantages to these changes, including having a "front-row" seat to many things CES 2021 will have to offer right in their homes and/or offices.
The association touts the transition as a new, immersive and unique experience for the tech industry as a whole. Nevertheless, the event is also slated to return to its traditional Las Vegas venue in 2022.
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