The CTA announces CES 2021, and that it will be 100% virtual

CES 2021 will go ahead, if not exactly as normal. (Source: CTA)
CES 2021 will go ahead, if not exactly as normal. (Source: CTA)
The Consumer Technology Association (CTA) has announced that there will be a Consumer Electronics Show (CES) scheduled for January 2021. However, it will not be held in Las Vegas as usual: instead, an "all-digital" experience is planned to replace the usual physical event. However, the Association is still confident it will be worthwhile for exhibitors and e-attendees alike.
Deirdre O'Donnell,

The CTA has revealed its plans to make its next flagship event completely digital. This involves the conversion of CES 2021 into a virtual format, rather than a physical one that may draw countless real-life attendees per day.

The association's CEO, Gary Shapiro, has noted that "it's just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person". In lieu of this normal service, CES 2021 will consist of "completely digital" keynotes and conferences, product showcases and show floors in general.

Similarly, attendees will have live access to meetings, discussions or other interactions with exhibitors that interest them within this new platform. The CTA asserts that there are several advantages to these changes, including having a "front-row" seat to many things CES 2021 will have to offer right in their homes and/or offices.

The association touts the transition as a new, immersive and unique experience for the tech industry as a whole. Nevertheless, the event is also slated to return to its traditional Las Vegas venue in 2022.


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Deirdre O'Donnell, 2020-07-28 (Update: 2020-07-28)
Deirdre O'Donnell
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.