IFA 2020 will take place live in Berlin, just not as we know it

How do you run a world-famous consumer electronics showcase when the city that hosts it has banned gatherings of 5000 people or more until October 2020? IFA has recently answered that question with the release of further details on its annual Berlin conference and how it will proceed this year even though curve-flattening measures will still be in effect throughout its duration.

For a start, this normal yearly fixture - which normally draws visitors in their hundreds of thousands - will not, regrettably, be open to the public this year. Instead, attendance is by invite only; furthermore, the same is restricted to 1000 guests per "event", during which new tech will presumably be demonstrated or introduced (IFA has not been that clear on this point as yet).

There will be only 4 of these events per day, 3 of which have been scheduled for this year. Accordingly, IFA 2020 will now take place from 3-5 September in its usual location.

However, the organization has also mentioned additional virtual content to augment the live events, which may yet be available to non-trade individuals. For those actually still going, social distancing and public hygiene availability will be ensured thanks to a collaboration with the German authorities.