Up to 53% of US households with high-speed internet report appreciating tech more in the wake of the Covid-19 pandemic
New research on consumer attitudes and spending behaviors in response to the Covid-19 pandemic has revealed that the majority of people may value tech more under the relevant conditions compared to before this crisis. It has also found that 21% of this study's respondents reported having subscribed to at least 1 additional video-streaming service within the past 3 months.
This study, based on surveys administered from March 8, 2020 to April 3, also found that plans to buy consumer electronics in the next year had increased by 5% compared to the previous 12 months. In addition, consumer intentions to do the same was found to be at "a multiyear high".
These conclusions may be at odds with other studies that have generated much less optimistic projections on the future of tech and its commercial fortunes in the wake of efforts to flatten the curve. However, these markets just might bounce back as everyone drains their currently maxed-out gadget-buying bars.