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The Covid-19 pandemic may drive sales of audio equipment: new study

Smart display ownership may affect personal audio buying choices. (Source: Lenovo)
Smart display ownership may affect personal audio buying choices. (Source: Lenovo)
A new study of US households with high-speed internet has found that 44% of them reported having bought speakers, whereas 33% own earphones and 37% own headphones. However, these respondents also reported that smart speakers or smart displays. They are also likely to be affected by the Covid-19 pandemic quarantine conditions in the near future.
Deirdre O Donnell,

A new study of personal or home audio equipment buying habits among US households with broadband internet indicates that, while concurrent smart-home device ownership appears to increase the tendency to own headphones, earphones, soundbars, home theaters or wired/wireless speakers, they may also discourage consumers from buying new ones.

This may be due to their ability to cover the use cases of these audio products around the home: for example, newer, smart-assistant-enabled devices may be flattening the tendency to buy more traditional multi-room music systems. This may be due to the ability of these connected-home products to act as a control hub for other wireless entertainment-focused electronics around the house.

On the other hand, the group that commissioned this new research now projects that the Covid-19 pandemic and the need to replace normal working conditions, schooling or leisure activities with "in-home" alternatives might improve headphone or earphone sales in the short term. They may in demand to enhance privacy or concentration for those in shared living spaces with an emerging need for a personal "buffer".

The effect of smart devices on audio equipment ownership. (Source: Parks Associates)
The effect of smart devices on audio equipment ownership. (Source: Parks Associates)
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 04 > The Covid-19 pandemic may drive sales of audio equipment: new study
Deirdre O Donnell, 2020-04- 7 (Update: 2020-04- 7)
Deirdre O'Donnell
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.