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Bang & Olufsen announce partnership with MS on Xbox Series X for high-end audio

B&O teased this speaker grill as part of its announcement. (Image: B&O)
B&O teased this speaker grill as part of its announcement. (Image: B&O)
Danish high-end audio maker Bang & Olufsen has announced a partnership with Microsoft for the launch of the Xbox Series X console. Although not yet specifying exactly what it will produce as a result of the new deal, the company promises a ‘new audio proposition catered for the high-end segment within gaming”.
Sanjiv Sathiah,
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One of the recent developments in gaming is that there is a undoubtedly a segment of the gaming market that appreciates high-quality audio, whether it is in the headsets gamers wear or in the speaker and other audio components integrated into their gaming set ups. Sensing an opportunity, Danish high-end audio brand Bang & Olufsen has announced a new partnership with Microsoft to coincide with the launch of its next-generation Xbox gaming consoles due later this year.

B&O VP and Head of Product Management Christoffer Poulsen had this to say on the new deal:

The technology has advanced significantly in gaming and enhancing the sound experience offers a place for us to play a key role. By entering the gaming industry, we want to do what we do best: delivering outstanding sound performance wrapped in astonishing design and solid craftmanship. We see a big commercial potential within gaming, and in Xbox we believe we have found the ideal partner to realise that potential.

Although B&O hasn’t explicitly stated what it will be producing for devices like the new Xbox Series X, it seems reasonable to expect at least one set of high-end gaming headphones with mic and possibly even a set of speakers or a sound bar. Depending on the success of the endeavor, it is even possible that B&O could also come up with a combined audio-visual solution as it is also known for its high-end Beovision TVs with integrated high-end audio. Either way, it is exciting to see a new entrant into the gaming space.

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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1256 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 06 > Bang & Olufsen announce partnership with MS on Xbox Series X for high-end audio
Sanjiv Sathiah, 2020-06-10 (Update: 2020-06-10)