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Apple targeting WWDC 2020 for over-ear headphones with AirPods X coming in September; plans to phase out the Beats brand afoot too

Apple is bringing at least two pairs of Bluetooth headphones to market this year. (Image source: Alejandro Luengo - Unsplash)
Apple is bringing at least two pairs of Bluetooth headphones to market this year. (Image source: Alejandro Luengo - Unsplash)
Details about Apple's first set of over-ear headphones have been released, along with information about the "AirPods Pro Lite". Apparently called the AirPods X, they are part of a wider plan to gradually wind up the Beats. 9to5Mac disagrees, though.
Alex Alderson,
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As we reported last week, there has been evidence that Apple plans to release a pair of over-ear headphones. Last week Jon Prosser claimed that Apple would be releasing these at WWDC 2020, the company's all-digital conference scheduled for June.

Now, Prosser reports that these over-ear headphones will resemble the Bose 700, as we have seen from leaked iOS 14 code published by 9to5Mac, too. Apparently codenamed B515, Prosser claims that the headphones will retail for around US$350.

Separately, Prosser states that his sources have informed him of the AirPods X, codenamed B517. Designed with sports and exercise in-mind, Prosser opines that the AirPods X are possibly the AirPods Pro Lite on which we reported earlier this year. The AirPods X are said to be priced at US$200 and will launch in September or October.

Outlandishly, Prosser added that the expansion of the AirPods brand coincides with the gradual winding up of Beats. Apple acquired Beats, or Beats Electronics LLC to give the company its full name, in 2014 for US$3 billion. 9to5Mac disputes that Apple is phasing out the Beats brand. Claiming to have "learned" that such a strategy is not "on the table for Apple", 9to5Mac seems to think that it knows something that Prosser does not. The opposite is also the case, though.

Source(s)

@jon_prosser (1) (2) (3) via MacRumors. 9to5Mac. Alejandro Luengo - Image credit

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Alex Alderson
Alex Alderson - Senior Tech Writer - 4324 articles published on Notebookcheck since 2018
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.
contact me via: @aldersonaj
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 04 > Apple targeting WWDC 2020 for over-ear headphones with AirPods X coming in September; plans to phase out the Beats brand afoot too
Alex Alderson, 2020-04- 7 (Update: 2020-04- 8)