Apple stops selling any third-party audio products
Until now, Apple customers were able to purchase headphones and wireless speakers from popular brands such as Sonos, BOSE, or Logitech from the company's retail and online stores. Sadly, this chance has been slashed by Apple in preparation for the launch of its smaller HomePod and the brand's first over-ear headphones, which should be unveiled before the end of the year.
According to Bloomberg's checks, "All headphones and speakers from Bose, speakers from Logitech’s Ultimate Ears brand and Sonos’s latest smart speaker disappeared from Apple’s online store at the end of last month" and the physical retail locations of the tech giant headquartered in Cupertino also removed non-Apple audio products from the shelves.
This is no a first time for Apple — back in 2014, the company removed Fitbit products from the stores soon after announcing the Apple Watch. Moving on to the audio realm, we should highlight the fact that Bang & Olufsen products stopped being sold by Apple earlier this year. Beats products remain available in Apple's online and retail stores, but we are talking about an Apple subsidiary and not an independent brand.
Now, remains to see how heavy is the blow that BOSE and the others have to survive because of Apple's move. Sonos shares, for example, have recently took a 7 percent dive following the news. Since Fitbit survived the Apple Watch, BOSE, Sonos, and Logitech will certainly survive the upcoming AirPods Studio and HomePod Mini. If you think otherwise or have any thoughts regarding the topic that you would like to share, feel free to hit the comments section below.