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Apple stops selling any third-party audio products

Apple retail and online stores stop selling third-party audio products getting ready for the arrival of AirPods Studio and HomePod Mini
Apple retail and online stores stop selling third-party audio products
As the launch date of the upcoming AirPods Studio and HomePod Mini is drawing near, Apple is taking the final steps needed to maximize the success of its next-gen products. In a quiet move, the Cupertino-based giant removed all non-Apple audio gear — including brands like BOSE and Sonos — from its retail and online stores.
Codrut Nistor,

Until now, Apple customers were able to purchase headphones and wireless speakers from popular brands such as Sonos, BOSE, or Logitech from the company's retail and online stores. Sadly, this chance has been slashed by Apple in preparation for the launch of its smaller HomePod and the brand's first over-ear headphones, which should be unveiled before the end of the year.

According to Bloomberg's checks, "All headphones and speakers from Bose, speakers from Logitech’s Ultimate Ears brand and Sonos’s latest smart speaker disappeared from Apple’s online store at the end of last month" and the physical retail locations of the tech giant headquartered in Cupertino also removed non-Apple audio products from the shelves.

This is no a first time for Apple — back in 2014, the company removed Fitbit products from the stores soon after announcing the Apple Watch. Moving on to the audio realm, we should highlight the fact that Bang & Olufsen products stopped being sold by Apple earlier this year. Beats products remain available in Apple's online and retail stores, but we are talking about an Apple subsidiary and not an independent brand.

Now, remains to see how heavy is the blow that BOSE and the others have to survive because of Apple's move. Sonos shares, for example, have recently took a 7 percent dive following the news. Since Fitbit survived the Apple Watch, BOSE, Sonos, and Logitech will certainly survive the upcoming AirPods Studio and HomePod Mini. If you think otherwise or have any thoughts regarding the topic that you would like to share, feel free to hit the comments section below.


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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5565 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 10 > Apple stops selling any third-party audio products
Codrut Nistor, 2020-10- 6 (Update: 2020-10- 6)