Samsung files for Diamond OLED patent in the UK
LetsGoDigital.com spotted a new patent filed on April 19, 2021 by Samsung with the UK IPO. The patent refers to a Diamond OLED trademark that is supposed to target a wide array of devices including computer displays, digital signage display panels, display screens for digital cameras, smartphone displays, video monitors, TV panels, wearable displays, tablet screens and notebook displays.
Back in 2020, Samsung expressed its intent to develop better OLED panels that combine Quantum Dot technology to compete with LG. Samsung has been against large OLED displays for quite a few years now, citing burn-in problems and lower brightness potential, but the situation changed when China became overly competitive on the LED LCD panel market. The plan was to transform most of Samsung’s LCD production lines into QD-OLED ones by the end of 2020, yet the great demand for LCD panels caused by the pandemic slowed down this process. QD-OLEDs are still expected to hit the market later this year, even though Samsung was not quite happy with the peak brightness exhibited by prototype models evaluated in January. We are also hearing that Samsung could strike a deal to buy millions of OLED panels from LG by 2022.
Given Samsung’s adversity for LG’s OLED displays, we expect the new QD-OLEDs to get commercial brand names that clearly differentiate these new models from LG’s, so the Diamond moniker could work well in this regard. However, LetsGoDigital suggests that Diamond OLED could as well be used for upcoming smartphone displays. Samsung hinted at new foldable OLED displays with Diamond pixels last year, and the upcoming Galaxy Z Flip 3 models could be the first handhelds to integrate this technology.