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A new Samsung trademark hints at improved durability in its next-gen smartphones

Samsung applies for a new trademark. (Source: EUIPO)
Samsung applies for a new trademark. (Source: EUIPO)
Samsung has reportedly applied to trademark the phrase "Armor Frame" in the EU, US and South Korea. Its new American IP application specifically indicates that it applies to smartphones, inviting speculation that it refers to a new engineering or design tweak for its upcoming flagships, particularly those of a foldable nature.
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Dynamic AMOLED, Infinity-O, Wireless PowerShare: Samsung is never short of new and creative buzzwords to assure fans it has put its own well-developed spin on various mobile features and functions, particularly while unveiling its latest premium smartphones. Now, it seems there is a new example of these to look out during its future launch events: Armor Frame.

This term is ostensibly intended to upgrade a mobile device's reputation for damage-resistance, as effectively confirmed in Samsung's new applications to the US Patents and Trademarks Office (USPTO), as well as its European Union (EUIPO) and South Korean (KIPO) counterparts.

Foldables are a category that might be most in need of additional reinforcement due to their particularly delicate and intricate engineering: therefore, Samsung's new "Armor Frame" technology might be primarily intended for future members of the Galaxy Z Flip and Z Fold lines. Then again, Galaxy S21 fans might also like to see the potential new spec attached to their more conventional successors.

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Staff Writer - 3671 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 04 > A new Samsung trademark hints at improved durability in its next-gen smartphones
Deirdre O'Donnell, 2021-04-19 (Update: 2021-04-19)