Samsung trademarks names for new smart camera features

Samsung has allegedly filed new trademarks with the UK and EU intellectual property offices. One is for "Smart ISO", whereas the second is for "AI ISO". Both refer to technology developed for Class 9 equipment, a category that includes smartphone cameras and the software that controls them.

Therefore, it is reasonable to assume that these trademarks correspond to next-gen features for smartphone cameras. By the sound of them, they are intended to give Samsung an edge in the relatively novel race to the perfect low-light shot currently contended among all major smartphone OEMs.

ISO is an acronym popularly thrown around when assessing or amending the light sensitivity of a camera's CMOS sensor. It now seems that Samsung has included the ability to turn this setting over to a putative phone's AI in at least some circumstances. This may be a boon when taking quick shots, although some mobile photography enthusiasts may prefer to see the retention of a manual ISO slider in some instances.

The alleged emergence of AI ISO and Smart ISO has led to speculation that they will be unveiled as a new feature in the Samsung Galaxy Note 10 series at its launch. However, as their trademarking applications are dated 23 July, 2019, it may be a little unrealistic to see them make this generation of phablet flagships at this stage.