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Samsung's Galaxy Unpacked 2 event amounts to not much more than new Galaxy Z Flip3 and Watch4 finish options

Samsung unveils new Z Flip3 colorways. (Source: Samsung)
Samsung unveils new Z Flip3 colorways. (Source: Samsung)
Samsung held what it called the "Galaxy Unpacked 2" livestream today (October 20, 2021). It served to make the new Bespoke Editions of the Galaxy Z Flip3 official. The Galaxy Watch4 and Buds2 also now have SKUs based on a collaboration with a new designer.

Samsung has now just wrapped its Galaxy Unpacked Part 2 event up, making it clear what the OEM believes it takes to appeal to certain demographics throughout the livestream. This involved explaining the unique features and capabilities of the Galaxy Z Flip3 to an increasingly unnecessary degree, not to mention that of its new Bespoke Edition program for this 2021 foldable clamshell phone.

This mainly involves the abilty to choose one of 5 new "on-trend" or "classic" colors (white, black, yellow, blue or pink) for both 'halves' of the Z Flip3's rear panel, or to mix and match these new panel options, while possibly including one of the new frame options (black or silver).

Samsung asserts that this enables the consumers to make a Z Flip3 truly their own - although one could argue that could also be done with a good case. On that note, the OEM now also offers new versions of the foldable's first-party accessories, extending to those with potentially custom prints.

Galaxy Z Flip3 Bespoke Editions can be 'designed' via samsung.com, although this is exclusive to the Australian, Canadian, French, German, British, US and South Korean versions of this website for now. The new feature brings the cost of the phone up to US$1,099, whereas units in their original colors may be found for ~$849 from sellers such as Amazon at present.

Samsung has also announced that Bespoke Editions are coming to additional Galaxy-series devices over time, starting already with such a mini-site (or "Studio") for the Galaxy Watch4, thus potentially expanding the case and band combos open to this wearable. They might start at US$199, although they may get more expensive from there depending on the options the user might want.

On that note, the OEM has also unveiled a new alternative to the Thom Browne Edition of the same new smartwatch. The Galaxy Watch4 Maison Kitsuné Edition is joined by the same for the Galaxy Buds2, and have been co-developed with the Paris-based design house referenced in their new name. They are finished with new Moonrock Beige, Stardust Gray or Twilight Purple bands for the Watch4. The new TWS earbuds' variant comes in the Beige shade, with an additional leather case in the Gray shade.

Both are embossed, accented or stamped with Maison Kitsuné's fox mascot and stellar motifs as applicable. These new Watch4 and Buds2 limited editions will be available to order from today (October 20, 2021), as are the Z Flip3 Bespoke Editions. Samsung never actually mentioned where they can be ordered from or how much they will cost, however.

This, then, was the extent of the hardware-related new releases announced during this show, with no mention of the long-awaited Galaxy S21 FE. The OEM did formally introduce One UI 4, at least, and how it applies to the OEM's ever-growing ecosystem of devices.

Samsung showcases the new Galaxy Watch4 and Buds2 limited editions in detail. (Source: Samsung)
Samsung showcases the new Galaxy Watch4 and Buds2 limited editions in detail. (Source: Samsung)
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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2021 10 > Samsung's Galaxy Unpacked 2 event amounts to not much more than new Galaxy Z Flip3 and Watch4 finish options
Deirdre O'Donnell, 2021-10-20 (Update: 2021-10-20)