Radeon RX 7600 vs RTX 4060 Ti sales battle sees AMD GPU allegedly take the lead as retailers struggle to move GeForce card
The launch of affordable mid-range GPUs from NVIDIA and AMD has been, to put it mildly, rough. From disappointing reviews to reports of abysmal sales, it would be safe to say that both the RTX 4060 Ti and the RX 7600 have failed to excite gamers. In addition to his previous report of practically non-existing pre-launch consumer interest in the RTX 4060 Ti, Tom from Moore’s Law Is Dead now alleges that the RX 7600 is faring better in terms of sales vs the RTX 4060 Ti which reportedly has fallen flat on its face.
Per one of the leaker’s sources, the number of RX 7600 and RTX 4060 Ti GPUs sent to North American retailers stood at 27K and 33K, respectively, with a global launch of 90K units each. The source suggested that “more 4060 Tis were sent to Europe, and more RX 7600s were sent to NA compared to usual”.
Moving on to the sales, a different source mentioned to Tom that they, a distributor, are finding it easy to sell the RX 7600 GPUs while the RTX 4060 Ti “is a different story”. The same sentiment was expressed by an insider from a “Major Retailer” who alleged that the retailer had too many RTX 4060 Ti cards left unsold after launch day even though the stock of the board was reportedly lower than the RTX 4080. As such, the retailer has planned to not order further RTX 4060 Tis as “so few have sold”. Interestingly, the source was hopeful that the RX 7600 sales would improve over the weekend since consumers would have more free time.
Additionally, a different source from a “NA Retailer” exclaimed that “the RTX 4060 Ti is the worst I’ve seen in memory” with the GPU only selling hundreds rather than thousands of units. What’s surprising, however, is that the RTX 4060 Ti could have sold just a fraction of the RTX 4070, possibly 1/10th in the launch week. The RX 7600, on the other hand, reportedly sold out “at SOME locations” exceeding the retailer’s expectations.
Finally, an AIB source revealed that they were more excited about the RTX 4060 as they “planned on betting hard on the RTX 4060”. The RTX 4060 is scheduled to launch in July, so we have some time to go before we can see whether the GPU is similar to the RTX 4060 Ti in sales or is popular among buyers.