Niantic is addressing its current Pokéstop deficiency in Pokémon GO

Pokémon GO is one of the most successful AR games of recent times. However, some users may be discouraged from playing due to the dearth of Pokéstops in their areas. These are specific real-world locales in which players can gather items they may need, Pokéballs and various kinds of potion included. Unfortunately, some, particularly those in rural areas, may have to travel miles before finding a single one.

Niantic, who develop this form of AR Pokémon, have tried to improve this situation with features that allowed players to nominate new locations in the past. However, these initiatives have been affected by bugs or for the fact they were originally designed for other titles.

Now, though, the studio is back with a new solution. It is a more global roll-out of Niantic Wayfarer, the latest form of user-submitted Pokéstop suggestions. However, this version has a catch: only players of level 40 or higher in the game are allowed to make these proposals.

The company also has a second strategy to generate more of these fixed in-game facilities: partnerships with businesses. This subscription-based program allows a company to get a Pokéstop placed in or around its premises, which could indeed drive traffic or footfall.

The more premium of these options also allows the proprietor to schedule something like a Raid Battle in order to draw even more potential customers. This Pokéstop-monetizing idea is currently available to small or medium businesses in the US.