Luna Band: Budget-friendly rival to Garmin and Whoop gets global launch

Luna is expanding its screenless fitness tracker beyond its earlier invite-only rollout, entering what is an increasingly crowded market. Which is good news, as more competitors usually encourages fairer pricing. First showcased at CES 2026, the device later moved through a waitlist and limited preorder phase before its broader launch, where it now competes with the likes of Whoop, Fitbit Air and Garmin’s CIRQA.

The 24-gram Luna Band combines heart-rate, skin-temperature and blood-oxygen sensors with an accelerometer and gyroscope. It reportedly supports more than 60 workout modes, five types of automatic exercise detection, VO2 Max estimates and training-load tracking. Its 5 ATM water-resistance rating also makes it suitable for swimming. The absence of a display, of course, reinforces its role as a distraction-free wearable intended to measure certain health metrics.

LifeOS is central to Luna’s pitch. The platform uses collected data to provide personalized guidance around sleep, stress, training, meals, supplements and caffeine, while voice input can log information. Micro Apps are designed to extend the system with additional functions. However, these adaptive features still need independent testing to determine how accurate Luna’s claims are.

The Luna Band is now shipping worldwide via Luna’s online store. It costs $149 in the US, €149 in Europe and £129 in the UK, with the choice between Oynx Black, Aloe Green and Desert Beige. A charger and USB cable are also included in the scope of delivery. Last but not least, users do not require a recurring subscription to access the core features, which may well help position Luna Band as a budget-friendly alternative to the subscriptions of Whoop ($199 to $359 per year) and Fitbit ($9.99 per month or $119.88 per year).