Insider thinks Project Helix may block Steam to lower new Xbox console price

Xbox CEO Asha Sharma stated that Project Helix will embrace an open ecosystem. Some gamers assumed that meant support for third-party marketplaces like Steam. However, Windows Central insider Jez Corden casts doubt on this scenario. He believes that with such freedom, the price of the new Xbox console would spiral out of control.

A change in philosophy?

Sharma’s predecessor, Phil Spencer, praised the benefits of a hybrid PC/console model. He mentioned the advantages of having competing storefronts on a gaming system. Epic Games is a prime candidate, but Corden notes that Spencer avoided naming Valve’s platform.

The current CEO has been less committal about including any competing store. While promising that Project Helix will be open, her goal is to cater to as many players as possible with a customizable experience. When Game File’s Stephen Totilo asked the executive about Steam, she explained that a decision had yet to be made.

Corden discusses sales data showing how the memory shortage has impacted Microsoft. Following another impending Series X|S price increase on August 1st, the company could still lose around $150 on each unit sold. Without subsidizing the new Xbox console like existing systems, it may settle on a Project Helix price that’s well over $1000.

Owners of a traditional Windows gaming PC can make purchases on Steam, Epic Games, and other marketplaces. Yet, by not imposing restrictions, Microsoft would risk losing game sales to competitors. The insider described how ROG Xbox Ally handheld users, who aren’t Game Pass subscribers, gravitate toward alternatives.

Helix buyers ultimately may pay more to enjoy the same choices. Still, Corden expects that after the return of Xbox exclusives, the company is rethinking its open nature.

Compromises to control costs

In one scenario, Microsoft shares revenue with select storefronts, integrating their titles into its first-party app. Considering Steam’s dominance, Valve would seem unlikely to agree to such an arrangement. Alternatively, the manufacturer could offer a premium version of the Xbox console boasting no limitations.

It’s questionable that the component shortage will ease in time for the hybrid’s rumored 2027 release date. Despite cost-saving strategies, keeping the Project Helix price reasonable is a daunting challenge.