HP announces the acquisition of HyperX
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Today (February 24, 2021), HP has made its agreement to buy HyperX from Kingston public. The brand is now most often known for its gaming peripherals, most notably its Alloy Origins keyboard and Cloud series of headsets. This reputation is, in fact, the main driver of its latest acquisition.
Enrique Lores, HP's president and CEO, notes that the company has "technology...trusted by gamers around the world", and is, thus, "thrilled to welcome their outstanding team to the HP family”. The OEM estimates that the peripherals market will be worth US$12.2 billion by 2024, the gaming sector of which is projected to represent "a disproportionate share of this growth".
Accordingly, HP now intends to augment its own position in the gaming accessories market with its new company's know-how. This deal, currently predicted to close in the second quarter of 2021, is worth $425 million to Kingston, and also allows it to retain HyperX's former additional interests in the gaming flash, RAM and SSD areas.
Meanwhile, what happens to that brand's presence in the market - not to mention its connections to famous faces such as Pokimane or Gordon Hayward - now is less clear. HP might intend to market its future products under its own lines, most likely Omen or possibly Pavilion, once it has HyperX under its Palo Alto-based umbrella.
HP Press Release