CookieRun: Crumble surpasses 1 million pre-registrations

Devsisters, working with its internal development studio Studio Kingdom, announced global launch data for the pre-registration campaign of its upcoming title, CookieRun: Crumble. The project moves the long-running property into the idle RPG space. The team designed the game as a deck-building auto-battler that supports both active play styles and passive progression on mobile and PC platforms.

Milestone capacity cleared ahead of expected late July launch

The global marketing push began on June 29, 2026, launching CookieRun: Crumble registrations across the Google Play Store, Apple App Store, Galaxy Store, ONE Store, and PC via Google Play Games. Data from Inven Global shows player registrations surpassed the final one million-user threshold on July 2, 2026, taking only three days to clear the progressive community rewards tier. While the tracking indicators on the promotional portal are fully maxed out, individual storefront registration lanes remain open. Players can still log their accounts on preferred app stores to guarantee the arrival of unlocked item packages when the full game client drops, which is expected in late July.

The unlocked tier structures provide specific launch items. Baseline signup packages deliver 50 Premium Cookie Cutters and 50 Premium Pet Tickets to all registered users. The community milestones add 1,000 Crystals, 10,000 Coins, 100 Premium Cookie Cutters, and 100 Premium Pet Tickets to player mailboxes. Completing the digital form also enters players into a merchandise lottery for physical prizes like medium-sized Pure Vanilla Cookie figures, custom desk mats, and Holy Golden Drop stress balls. Devsisters had also revealed that random winners via email following the close of the pre-registration period.

Core auto-battler mechanics and gameplay loop

Pre-battle strategy takes center stage in this spin-off. Instead of managing real-time inputs, players focus on building the right team composition by picking alternative character versions, hiring mercenary units, and pairing them with companion pets. Once the squad enters combat, the battles run completely on autopilot. To eliminate the standard mobile RPG grind, the game includes an oven-style automatic equipment draw system that automatically manages resources and gear upgrades while the team fights. This casual approach builds on a massive commercial foundation for the publisher. To date, the broader franchise has pulled in over 300 million cumulative players worldwide and cleared more than USD 1 billion in lifetime revenue.