Deal | Colossal 77-inch Sony Bravia 8 OLED TV variant levels up gaming and movies at a huge discount

Even after partnering with TCL, Sony Bravia TVs remain the first choice of many buyers who value performance and reliability. The XR8B is a recent 2025 revision of the popular Bravia 8 OLED TV. It offers the same accurate colors and deep blacks, with some unique perks for gamers and cinema buffs.

The massive 77-inch option is seeing one of its lowest sale prices at multiple storefronts. For $1799.99 or less, Amazon, Best Buy, and Walmart have heavily discounted the updated Sony Bravia 8. Amazon lists the limited-time OLED TV deal as expiring by February 9th.

What's new with the Sony Bravia XR8B?

The XR8B is very similar to the Bravia 8 released in 2024, but is missing the XR Contrast Booster. Rtings notes minimal differences, although opinions are mixed on whether the older model produces a more vibrant picture.

Relying on a WOLED panel, the Sony TV handles some ambient light in rooms with large windows. Nevertheless, alternatives like the LG C5 and Samsung S90F have an advantage in sheer brightness. Reflections also degrade image clarity, but wide viewing angles ensure that everyone can enjoy the 77-inch 4K display.

As with all OLED TVs, a high contrast ratio separates the XR8B from LED and Mini LED technology. Gamers can spot danger in horror titles like Resident Evil Requiem sooner because all details remain visible. PS5 owners have features like Auto HDR Tone Mapping available to optimize picture quality.

Competitive gamers also benefit from a maximum 120Hz refresh rate and VRR support. Unfortunately, only two of the four ports on the latest Bravia 8 carry the high-bandwidth HDMI 2.1 spec.

Google TV advantages

The 77-inch Sony TV runs Google TV, unlocking a nearly unlimited selection of smart apps. Many viewers find that the platform enjoys more robust support than LG’s WebOS or Samsung’s Tizen OS. Removing the frustration of watching different streaming services, the XR8B auto-adjusts to keep settings consistent.

Upscaling is where Bravia TVs with XR processors gain an edge over rival brands. This 4K OLED TV modernizes older content while minimizing blurring during fast-paced action flicks.

The Sony OLED TV lineup typically starts with higher MSRPs, which can make bargain hunting difficult. That’s why the current $1799.99 Amazon sale price and discounts at other retailers are unlikely to last long.

Disclaimer: Notebookcheck is not responsible for price changes carried out by retailers. The discounted price or deal mentioned in this item was available at the time of writing and may be subject to time restrictions and/or limited unit availability.