LG plans to lead in expensive TVs like the G5 OLED series beating Samsung to the punch
During its 2025 OLED-QNED TV New Product Briefing event, LG announced that it plans to become the world's largest maker of premium TVs.
Those are usually TV sets with expensive screen technologies like OLED or LG QNED panels with mini LED backlighting, and are typically priced above $1,500.
LG is the undisputed leader in OLED TV shipments, as, unlike Samsung, it specialized in making big OLED panels early. Last year, it shipped 3.2 million OLED TVs like those in the popular G4 series that has now been replaced by the G5.
LG G5 OLED TV prices
- LG G5 55" OLED TV: $2,499
- LG G5 65": $3,399
- LG G5 77": $4,499
- LG G5 83": $6,499
- LG G5 97": $27,999
While the new LG G5 OLED TV series prices start from $2,499, the G4 deals now abound, falling more than 30% from their pricing at launch to $1,796 for an 55-inch G4 OLED TV over at Amazon now.
This US pricing list of the G5 series certainly categorizes them in the premium TV category that LG now aims to conquer. To do that, however, it will have to make strides in mini LED TV development that Samsung bests it at, or increase its OLED TV shipments significantly.
"We are aiming for the number one spot in premium TV shipments and sales, and we are almost there," claimed LG at its OLED-QNED product brief event.
Said expensive TV sales clocked 13.5 million units last year, and LG will have to somehow overcome Samsung's QLED dominance in the segment to grab the first spot, all the while both are being chased by Chinese brands like TCL or HiSense at the lower end of the market.
LG said that it intends to compete on processing power and software like its latest homebrew Alpha 11 AI system chip or the vaunted webOS operating system, both of which its competition lacks.
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