Citizen’s newest Promaster Dive is bigger, bolder, and now available in the US

Hot on the heels of the sea-inspired EO2023-00W, Citizen is bringing another limited-edition Promaster Dive to the US. The new BN0167-09W, which first launched in Canada and China last week, arrives at the same $495 price point, but offers a different take on the design and execution. The latest addition is much bigger in size at 44mm and sports a color-matched unidirectional bezel and strap.

Where the earlier model emphasized compact wearability, the BN0167-09W returns to more traditional dive watch proportions, featuring a 44mm stainless steel case and a straightforward, utilitarian design with pronounced crown guards and a grippy bezel edge.

Like the 36.5mm rose-gold variant, the dial is the main attraction here. Citizen says it's using a new structural ink technology to create a pigment-free surface that shifts hues when it catches the light, moving between deep blue, teal, and flashes of purple depending on the angle. Unlike the E02023-00W’s warmer tones, the dial on this one appears cooler overall, complemented by a crisp white chapter ring that frames the dial and enhances legibility.

The teal unidirectional bezel surrounding the dial and color-matched BENEBiOL polyurethane strap are another highlight of the package, and they contrast nicely with the silver case.

Other details like lume-filled indices and bold handset, as well as the date window at the 3 o’clock position, are the same as the other model and help maintain a distinctly functional feel.

The Eco-Drive Caliber E168, too, is the same as the one used in the rose-gold limited edition model, and that means the watch will stay charged by any light source, eliminating the need for battery replacement. It's also ISO-compliant and water-resistant to 200 meters, meeting the expectations of a purpose-built dive watch.

The Citizen Promaster Dive BN0167-09W is limited to 8,700 unnumbered pieces worldwide, a higher production run than the EO2023-00W (3,400 units), which may make it somewhat easier to obtain.

The watch is available for purchase directly from Citizen's online store and comes with the company's standard 5-year limited warranty and 30-day return policy. 

Check out Citizen Men's Promaster Sea BN0200-56E for 40% on Amazon

Key specifications

• Movement: Citizen Eco-Drive Caliber E168 (light-powered, no battery replacement required)
• Case Size: 44mm
• Weight: 96g
• Case Material: Stainless steel (silver-tone)
• Dial: Blue, pigment-free structural ink dial with light-reactive finish
• Crystal: Mineral crystal (impact and shatter resistant)
• Water Resistance: 200 meters / 20 bar (ISO-compliant for diving)
• Bezel: Unidirectional rotating bezel with luminous pip at 12 o’clock
• Strap: Black polyurethane (plant-based BENEBiOL™ material)
• Functions: Hours, minutes, seconds, date (3 o’clock)
• Limited Edition: 8,700 unnumbered pieces worldwide
• Price (US): $495