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Carl Pei's Nothing now has an Indian division, to be headed by an ex-Samsung executive

Nothing targets Indian expansion already. (Source: Nothing)
Nothing targets Indian expansion already. (Source: Nothing)
Nothing is the name of Carl Pei's new tech start-up, his first since leaving OnePlus in 2020. It has been introduced as based in London; however, it also now has an Indian presence. It is to be led by Manu Sharma, formerly a Samsung executive. Pei projects that he will "play a pivotal role for our growth in India".

Carl Pei's Nothing brand is rapidly taking shape, building its management team in addition to venture capital and investment interests. The former OnePlus executive has most recently announced that Manu Sharma  will come on board as the vice president and general manager of the new company's Indian office.

Sharma has been tapped for this job thanks to his "deep knowledge and understanding of the consumer technology industry in India", having built up the same in areas such as product strategy at Samsung and HP in the past. For the new Nothing executive's part, he is "excited" to join the new company, to the extent of changing his official Twitter handle to @buildingnothing.

Pei's new move makes some sense: the Indian market does represent millions of unit shipments for various device categories after all; in addition, the company has recently advertised job vacancies in the city of Bangalore. Nevertheless, the brand is still no closer to announcing its first actual product, currently projected to be a pair of TWS earbuds.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 02 > Carl Pei's Nothing now has an Indian division, to be headed by an ex-Samsung executive
Deirdre O'Donnell, 2021-02-28 (Update: 2021-02-28)