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Nothing unveils the Swedish group teenage engineering as a "Founding Partner"

Nothing announces it has a new partner. (Source: Nothing)
Nothing announces it has a new partner. (Source: Nothing)
Carl Pei's new start-up, Nothing, has announced that it has a new founding partner: teenage engineering. This Stockholm-based group has been involved in "craftsmanship" and industrial design for 10 years now, and is possibly best-known for its OP-1 synthesizer. Pei claims that its involvement in Nothing has resulted in a "product roadmap" that is "true to the company's vision".

OnePlus' ex-leader Carl Pei has moved on from that company to found another: Nothing. It has raised a great deal in capital from private investors, not to mention Alphabet's GV arm, thus far: in fact, the London-based firm now claims to have accumulated US$22 million to date, and values its "registered interest" from its recent crowd-funded campaign at $30 million.

Pei has managed all this despite the fact that his new OEM had, well, nothing in the works to date. Then again, it has also recently acquired what remains of what used to be Essential. Now, it has also announced that it has an actual "product roadmap", thanks to its new partner, teenage engineering.

This group, which (like Pei) hails from Sweden, has attained acclaim "around the globe for their unique craftsmanship and industrial design prowess" since its 2010 launch (according to Nothing, at least). This praise is apparently derived from its "products for people who love sound, music, and design".

This might be fortuitous, given its new partner's intention to get into the personal audio space. Furthermore, the co-founder and CEO of teenage engineering (which really is its trademark), Jesper Kouthoofd, has also been unveiled as Nothing's new Creative Lead (not to mention "the visionary behind [its] design world".

Meanwhile, the firm's vice-Head of Design, Tom Howard, is now also Head of Design at Nothing. These new appointments may help Pei's fast-developing company hit its goal of launching the first examples of its hardware "in the coming months".

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Source(s)

Nothing Press Release

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 02 > Nothing unveils the Swedish group teenage engineering as a "Founding Partner"
Deirdre O'Donnell, 2021-02-24 (Update: 2021-03-10)
Deirdre O'Donnell
Deirdre O'Donnell - Editor - 3580 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.