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The Indian tablet market posts a return to growth for 2020

The Indian tablet market bounced back in 2020. (Source: IDC)
The Indian tablet market bounced back in 2020. (Source: IDC)
The market for tablets in India had shrunk for 4 years straight - until 2020. That year saw a resurgence in demand for that form-factor, as users felt they were necessary for learning or working from home. Therefore, it exhibited a year-on-year (YoY) growth of 14.7%, although Lenovo retained it status as its leading brand.
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The latest result of the IDC's Indian tablet-market tracker shows that this space has broken its 4-year shrinking streak to post a YoY growth of nearly 15% in 2020. This comeback, while impressive, probably would not have happened without that year's highly specialized set of circumstances.

They included various local and regional lockdowns that left consumers with a pressing need for devices that lent themselves to remote education. This effect in India was also mirrored worldwide, and contributed to tablet (and Chromebook) shipments that smashed records in 2020.

Then again, not everything changed in the same country's tablet space. Lenovo was the market leader in 2019 (with a share of 42%) and continued to hold this title in 2020 (albeit with a 39% share). The runner-up Samsung's share shot from 19% in 2019 to 32% the following year, whereas Apple's iPads held steady with a flat 13% from year to year.

Then again, the home-grown brand iBall fell from third place with a drop in shipments of nearly 70%, due to supply issues. Huawei's shipments, on the other hand, grew by 300% YoY. It and the other more successful brands were able to offer tablets at the most attractive price-points in the country: US$100-200 (or INR ~7350-14700) in 2020.

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4242 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 02 > The Indian tablet market posts a return to growth for 2020
Deirdre O'Donnell, 2021-02-27 (Update: 2021-02-27)