The Indian tablet market posts a return to growth for 2020
The latest result of the IDC's Indian tablet-market tracker shows that this space has broken its 4-year shrinking streak to post a YoY growth of nearly 15% in 2020. This comeback, while impressive, probably would not have happened without that year's highly specialized set of circumstances.
They included various local and regional lockdowns that left consumers with a pressing need for devices that lent themselves to remote education. This effect in India was also mirrored worldwide, and contributed to tablet (and Chromebook) shipments that smashed records in 2020.
Then again, not everything changed in the same country's tablet space. Lenovo was the market leader in 2019 (with a share of 42%) and continued to hold this title in 2020 (albeit with a 39% share). The runner-up Samsung's share shot from 19% in 2019 to 32% the following year, whereas Apple's iPads held steady with a flat 13% from year to year.
Then again, the home-grown brand iBall fell from third place with a drop in shipments of nearly 70%, due to supply issues. Huawei's shipments, on the other hand, grew by 300% YoY. It and the other more successful brands were able to offer tablets at the most attractive price-points in the country: US$100-200 (or INR ~7350-14700) in 2020.
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