Apple's iPad is still the world's best-selling tablet
Apple’s iPad tablet global sales are in healthy condition according to figures released by the International Data Corporation (IDC). The Cupertino-based company racked up shipments of 43.8 million units in 2017, compared to 42.6 million in 2016. This represents 3.0% year-over-year growth in this sector for the American technology company. Apple currently has 26.8% market share, compared to 24.3% in 2016.
In contrast, Samsung has seen its market share remain the same from 2016, while the total amount of units it shipped has decreased. The South Korean conglomerate shipped 24.9 million units in 2017 (2016: 26.6 million), a market share of 15.2%. In third and fourth place are Amazon and Huawei, respectively; both have enjoyed increased market shares in 2017.
IDC lists “Others” (not including the companies named above and Lenovo) as being the unfortunate losers in global tablet sales. The market share for “Others” in 2016 was 41.7% (72.8 million units shipped). For 2017, this figure dropped to 33.8% (55.3 million units).
Regardless of the numbers for individual manufacturers, worldwide shipping figures have decreased from 2016, falling from 174.9 million units shipped to 163.5 million units shipped in 2017. This is likely due to a saturated market and smartphone competition.