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HP to officially resell Apple products

HP previously partnered with Apple in 2004 to resell its iPod with HP branding. (Source: Wikipedia)
HP previously partnered with Apple in 2004 to resell its iPod with HP branding. (Source: Wikipedia)
HP will be reselling Apple's iPhone, iPad and Macs to its enterprise customers. The new program is aimed at giving its customers a one-stop solution for the deployment and support of multiple devices and operating systems in the workplace.

HP has announced that it will start offering iPhones, iPads, Macs and other Apple devices to its commercial customers to help solve a “major customer paint point.” The new program is part of HP’s Device as a Service (DaaS) and will also involve HP directly providing support for Apple’s products. The move is part of HP’s overall enterprise strategy to support multi-OS workplace environments, which are increasingly preferred by enterprise as they seek offer employees greater choice and flexibility.

“Our customers are seeking new ways to better manage the expansion of device types and operating systems across their workforce. With the launch of DaaS for Apple, HP is offering the leading multi-OS device management solution and raising the bar on service delivery,” said Bill Avey, global head and general manager, Personal Systems Services, HP Inc. As part of the new DaaS solution, HP is also providing enterprise access to its Windows Mixed Reality headsets.

It is not the first time that HP has partnered with Apple to sell its hardware. In the days when the iPod was selling like hotcakes, but largely to Apple customers, the two companies partnered on an HP branded iPod, to help its expansion into the Windows universe. The late Steve Jobs got his first break in Silicon Valley working for HP and subsequently held a soft spot for the company. The new deal rekindles a long standing affinity between the two tech titans.

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Sanjiv Sathiah, 2018-02-20 (Update: 2018-02-20)