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iPhone holiday sales point to weak iPhone X demand

Apple's underperforming iPhone X. (Source: Apple)
Apple's underperforming iPhone X. (Source: Apple)
The first negative holiday quarter of iPhone sales growth suggests that rumors of weaker than expected iPhone X demand were on the money. Despite a record holiday quarter, Apple missed analyst expectations for iPhone sales.
Sanjiv Sathiah,

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Apple has reported a record holiday quarter with revenue of US88.3 billion, which are figure most companies could only dream of raking in annually, let alone over just a short 3-month period. However, despite reaching an average selling price of US$796.42 for its iPhone range, Apple missed analysts expectations for iPhone sales. Despite the launch of the iPhone X, the most vaunted flagship iPhone in recent years, the Cupertino giant sold 77.3 million iPhones, actually 1.2 percent down on the same period last year.

In any other year, the launch of an all-new iPhone flagship would typically lead to record iPhone sales for the holiday quarter. Not this year, however, suggesting that rumors of Apple cutting iPhone X production due to weaker than expected demand were accurate. Unfortunately, Apple doesn’t break down the individual sales figures for the iPhone variants that it sells.

Criticism of the iPhone X included its sky-high starting price, its controversial notch and its “Face ID or nothing” approach to biometric security. Despite this, Apple boss Tim Cook tried to paint a rosy picture about the iPhone X, saying that its sales “…surpassed our expectations and has been our top-selling iPhone every week since it shipped in November.”

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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1289 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 02 > iPhone holiday sales point to weak iPhone X demand
Sanjiv Sathiah, 2018-02- 3 (Update: 2018-02- 5)